EverBridal

Marketing Your Wedding Venue to Gen Z

Let’s get something clear: Marketing your wedding venue to Gen Z couples is a different game, and old methods won’t help you catch their eyes and pockets.

Individuals born between 1996 and 2010 are part of Gen Z. A defining trait of Gen Z is that they’re the most diverse and socially conscious generation in history. Their search for authenticity fosters a culture of increased freedom of expression and greater openness to people from diverse backgrounds. 

Understanding their beliefs and spending habits is crucial for wedding venues, as they’re becoming the prime target audience. Plus, with an annual buying power of $360 billion, this generation presents a significant market opportunity. However, they’re downright savvy about where their dollars go.

Let’s dive deeper into how wedding venues can market to Gen Z couples, book more weddings, and increase venue income.

Share Your Values

It’s important to remember that Gen Z is a strong advocate for racial justice, LGBTQ+ rights, and climate change. They spend their money on businesses that have a positive impact on society and the environment. That’s why communicating your core principles as a venue owner can enable you to connect with Gen Z.

For example, if you actively support and prioritize hiring individuals from marginalized groups or underserved communities, you can highlight these efforts on your website and showcase the difference you’re making. Are you a believer that love knows no bounds? Share posts on social media to demonstrate your inclusive stance toward couples of varying backgrounds, cultures, and genders.

And the results will be rewarding: 32% of Gen Z consumers from various countries across the world stated that they almost always or usually paid a premium price for a brand, service, or product if it aligned with their values.

Keep in mind that presenting a utopian venue image on your social media and website can backfire if it doesn’t reflect reality. So make sure that transparency and honesty are top of mind when addressing your ethical standards.

Level Up Your Social Media Game 

Gen Z spends a minimum of 8 hours online every day. But if your venue still relies solely on a webpage or invests in traditional platforms like WeddingWire, you’re likely to miss out on growth opportunities. 

This is because Gen Z gravitates toward platforms like TikTok, Snapchat, and Instagram Reels, according to the World Economic Forum. With a staggering 7.3M posts, #TikTokMadeMeBuyIt demonstrates the significant role these platforms play in influencing consumer spending habits.

Wedding venues can boost their social media presence by creating informative reels such as “We’re revealing our top secrets to plan an outdoor wedding,” and “What should you consider when choosing a wedding venue?” 

Here’s a pro tip: If you’re aiming to set yourself apart from the competition, focus on producing niche content that speaks directly to your target couples and highlights the distinct features of your venue.

Additionally, leveraging social media ads presents an excellent opportunity to increase visibility. Thanks to artificial intelligence (AI), you can get in front of the couples who are more likely to invest in your product and services, gain better insights into your campaigns, and increase venue income.

At EverBridal, we specialize in developing social media ads that help venues book more weddings. Email us at support@ever-bridal.com to grow your business.

Leverage User-Generated Content for Reviews and Ratings

Just like checking Rotten Tomatoes and IMDB for a movie or googling a restaurant’s ratings before dining out, millennials are accustomed to researching before making decisions. When it comes to choosing a wedding venue, it’s no different – couples want to read reviews. However, Gen Z takes it a step further. 

For Gen Z consumers, recent reviews are particularly important because they crave up-to-date information. What’s more, they seek out visual content from others who have already purchased and used a given product.

So, how can wedding venues adapt to this evolving consumer habit?

Encouraging couples to use a specific hashtag allows the venue to collect authentic content directly from those who have experienced it, which can be particularly appealing to Gen Z. Seeing other couples share positive experiences at your wedding venue on Instagram, Facebook, and TikTok can serve as social proof and increase credibility.

Email us at support@ever-bridal.com to learn how we can empower you to market your wedding venue to Gen Z and ensure your calendar is filled in the months and years ahead.

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